Company

MasterCard

Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Vice President, B2B Marketing

Reporting to the SVP, B2B & Product Marketing, this individual will have a critical leadership role as part of the US IMC (Integrated Marketing & Communications) B2B marketing team. They will lead all strategic partnership marketing oversight for key US customers (Citi and American Airlines), including the support and development of proprietary card portfolios, co-branded card products, and all other business drivers and growth initiatives. In addition, they will assume a marketing leadership role in support of US Business Development customer engagements including the evolution of differentiated go-to-market sales tactics, innovative brand and business storytelling methods, and oversite of a marketing Center of Excellence.

Role

Lead the marketing discipline in support of the Citi and American Airlines account teams by developing and executing marketing and cardholder solutions, including product launches, card acquisition and usage campaigns, experiential programs and events, marketing platform enhancements, card linked offers and benefits, and cardholder promotions, all of which are designed to drive incremental Mastercard revenue and assist our customers with their key business priorities.
Elevate the thinking of how Priceless can impact the sales process and contribute to winning new business in the region by creating efficient yet customizable approaches, mining rich marketing insights, building creative briefs and sales materials, developing cutting edge customer engagement tactics, and taking a lead role in customer facing presentations and pitches.
Play a critical role in demonstrating the value of our Priceless Brand campaign, innovative marketing approaches and brand platforms to our partners.
Work in close partnership with Account Management and the Mastercard Data & Services team to collaborate, concept and execute world class marketing programs to meet customer objectives and support key Mastercard products, solutions and marketing platforms aligned to business priorities.
Define and track partner marketing success measures and reporting methodology. Influence marketing investment strategy supported by business cases, process and proof of ROI to maximize efficiencies across all marketing activity.
Work closely with fellow IMC disciplines including Consumer Marketing, Sponsorships, Media, Communications and Marketing Strategy/Services; both locally and globally.
Energize and inspire a team to be bold, creative and passionate marketers, while promoting a culture of hard work, decency and inclusivity

All About You

Exceptional business and relationship management skills leading senior level partnerships- influencing, negotiating – for the purpose of delivering marketing value and business growth to Mastercard
Seasoned business development executive that has led and participated in customer pitches and sales presentations
Experience building compelling creative campaigns including agency engagements, brief development, and creating bespoke brand platforms
Creative and agile thinker possessing high level of comfort with fast-paced, dynamic work environment
Strong sense of urgency and ability to prioritize, multitask and manage to deadlines while being focused on delivering results
Knowledge of financial technology & payments business is a big plus
10-15 years marketing experience
MBA preferred

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

Responsibilities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Westchester County Salary Range: $183,000 - $283,000

Identifier

b1c1cd83a9bdf205e863385ae61330d2