Company

Centene Corporation

Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose Evolve marketing technology to be consumer first and data driven. Oversee execution and performance excellence of marketing programs. Advance existing vision and technology road maps with key functional leaders outside of marketing such as IT, Digital Products and Sourcing to assure alignment and successful adoption and evolution. Design and implement new lead processes and solutions that deliver ever improving success with brokers and our call centers.

Translate business goals and strategy into actionable marketing technology road maps and solutions that deliver ROI

Represent Marketing’s interests with technology partners, such as Adobe, Salesforce, and Google, by translating business needs into technology requirements/roadmaps

Partner closely within Marketing and Technology teams to ensure technical solutions are ideal for the organization, build marketing capabilities and deliver ROI

Design and implement solutions that improve the efficiency of marketing funnels and programs, while enabling innovation and scale

Identify and execute programs to increase marketing impact on growth and decrease the prospecting burden on sales

Develop creative, data-driven solutions to complex problems that increase the return on marketing investments

Focus on supporting the end-to-end leads management process from capturing, scoring, filtering, enriching, routing, and assigning high quality leads to the correct sales rep

Focus on supporting Experiential Marketing’s Prospect Conversion Programs, Webinars, and Local Briefings, including ownership of the nomination tool and lead management for these program

Education/Experience Bachelor’s degree in Marketing, Business, or a related field required; MBA or other advanced degree preferred. 10+ years of experience managing and leading marketing technology initiatives required. Advanced experience with CRM systems (i.e. Salesforce Sales Cloud) marketing automation platforms (i.e. Salesforce Marketing Cloud), Workflow and process (Adobe Workfront), web platforms (Adobe EM), Google Suite, Marketing Mix platforms (i.e. Optimine), content platforms (i.e. Seismic & Adobe DAM), and performance analytics (Salesforce Marketing Intelligence Cloud). Intermediate experience with SQL, Tableau or PowerBI, or other reporting/data visualization solutions.

Our Comprehensive Benefits Package Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Identifier

ca3b5b39352c2b740534fccee3472b86