Company

MasterCard

Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title And Summary

Manager, B2B Marketing, Data & Services SEO Manager

Who is Mastercard

Be part of a team that brings the best of Mastercard to our customers.

The Data & Services (D&S) team and solutions fuel growth for Retail and Commerce partners globally by providing cutting edge services in the areas of Loyalty, Personalization and Business Experimentation.

Operational excellence and organization are a cornerstone of our success with the team launching dozens of campaigns each week across multiple channels like webinars, emails, thought leadership and social. The D&S Marketing Operations Team has built a robust reporting practice with the goal of demonstrating how marketing influences sales and understanding the team’s impact on revenue. As part of our growth strategy, we are seeking a talented SEO Manager to join our dynamic team.

Role Overview

The B2B Marketing SEO Manager will support accelerated global Retail & Commerce services growth. This US-based role within the Data & Services Marketing Operations Team is focused on getting the right content in front of the right audiences to drive revenue and increase conversions across mastercardservices.com. You will work closely with outside agencies and internal partners to align business goals with tactics for long-term measurable improvements.

The Role

Develop, manage and monitor overall SEO strategy and process for Data & Services website
Optimizing copy and landing pages for search engine optimization, including optimizing title tags, meta descriptions, and content.
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Performing ongoing keyword audits
Manage the SEO vendor relationship and work with the Thought Leadership / Content Teams, Marketing Ops Technical Team, SEM Manager, and D&S Product Teams in order to maximize ROI, drive traffic, and customers.
Collaborate with the Marketing Ops development team & agencies to ensure SEO best practices are properly implemented on newly developed code.
Collaborate with the Thought Leadership & Content teams on content strategy and SEO alignment
Collaborate with editorial Thought Leadership Teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Develop and implement effective SEO strategies to increase organic traffic, improve search engine rankings, and maximize website visibility.
Monitor and analyze website performance using SEO tools, such as Google Analytics, Adobe Analytics and Conductor, and provide regular reports and recommendations.
Utilize link building techniques and outreach strategies to increase backlink profile and domain authority.
Conduct competitive analysis to identify areas for improvement and develop strategies to outperform competitors.
Stay up-to-date with industry trends and search engine algorithm changes to ensure compliance and adapt strategies accordingly.
Keep abreast of emerging SEO practices and contribute innovative ideas to enhance overall SEO efforts.
Collaborate with cross-functional teams to develop & implement SEO framework to ensure consistency and understanding of SEO goals – particularly related to content, segment, and regional priorities
Collaborate with SEM Manager on paid keyword strategies.

All About You

You have a strong understanding of core B2B marketing tactics and measurement practices.
Proven track record of successful SEO strategies and implementations and are passionate about the subject.
In-depth understanding of search engine algorithms, ranking factors, and SEO best practices.
Proficiency in SEO tools such as Adobe Analytics, Google Analytics, Conductor and keyword research tools as well as reporting and presentation tools such as Tableau, Powerpoint, and Excel.
Experience in website strategy, building content & familiarity with back end website technology
You are a quick learner who can quickly grasp new technologies
Strong analytical skills with the ability to interpret data and generate actionable insights.
Strong project management skills, highly detail-oriented and pride yourself in quality outputs.
You love to collaborate. You have experience working closely in cross-functional teams to develop new and innovative solutions.
You balance quantity and quality. You can manage many campaign priorities moving at once from individual team goals to external requests.
You have your finger on the pulse of emerging B2B content marketing trends and continually bring new ideas to the table to help engage our customers and prospects with our content.
You are comfortable working cross-functionally with other team leads to gain the knowledge needed to inform your strategies and report on wins and opportunities.
You have excellent communication skills. You’re able to effectively communicate strategies, measure, and report on progress to peers and leaders alike to gain buy-in and foster a culture of content throughout the organization.
You’re data and response-driven. You analyze the performance of past initiatives to improve future initiatives. You like to run experiments and test new ideas. You don’t determine what worked and what didn’t by instinct -- you have the metrics to prove it.
You’re a strategic thinker. You enjoy developing content strategies to drive traffic and conversions and are driven by data and insights.
You’re a great storyteller. You understand that content should be purposeful and succinct, even when dealing with complex subjects. You write clearly and effectively and avoid fluff and jargon. You can distill complex and technical concepts into material that a lay person can understand.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

Responsibilities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Pay Ranges

Boston, Massachusetts: $127,000 - $197,000 USD

New York City, New York: $132,000 - $205,000 USD

Identifier

9d307a57eb5fe036765001e1fcf7c9ac