Company

MasterCard

Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title And Summary

Manager, B2B Marketing, Data & Services SEM/Paid Media Manager

Who Is Mastercard

Be part of a team that brings the best of Mastercard to our customers.

The Data & Services (D&S) team and solutions fuel growth for Retail and Commerce partners globally by providing cutting edge services in the areas of Loyalty, Personalization and Business Experimentation.

Operational excellence and organization are a cornerstone of our success with the team launching dozens of campaigns each week across multiple channels like webinars, emails, thought leadership and social. The D&S Marketing Operations Team has built a robust reporting practice with the goal of demonstrating how marketing influences sales and understanding the team’s impact on revenue. As part of our growth strategy, we are seeking a talented Paid Media Manager to join our dynamic team.

Role Overview

The B2B Marketing Paid Media Manager will support accelerated global Retail & Commerce services growth. This US-based role within the Data & Services Marketing Operations Team will leverage your expertise with paid media and paid search to align advertising strategies with business needs to drive traffic and sales. You will work closely with outside agencies and internal partners to align business goals with tactics for long-term measurable improvements.

The Role

Develop and execute paid media strategies across various platforms, such as Google Ads, LinkedIn Ads, etc., to drive qualified traffic, generate leads, and increase conversions.
Conduct thorough market research and target audience analysis to identify key segments and tailor campaigns for maximum impact.
Stand up and manage all paid search campaigns across relevant search engines for key D&S initiatives across priority segments, solutions, and markets.
Plan and execute A/B testing to optimize ad creative, targeting, and landing pages for improved campaign performance.
Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide actionable insights and recommendations to achieve maximum ROI (Return on Investment).
Stay up-to-date with industry trends and emerging paid media platforms and techniques to maximize campaign effectiveness and identify new opportunities.
Collaborate with cross-functional teams, including the marketing and creative teams, to align messaging and ensure consistent brand representation.
Collaborate with cross-functional teams, including the product marketing teams to identify areas of opportunity and positioning against key competitors
Implement and manage remarketing campaigns to engage and re-engage target audiences.
Work closely with external partners, such as advertising agencies or media vendors, to coordinate campaigns and ensure deliverables are met.
Continuously track and manage advertising budgets, and work with the SEO and Marketing team, ensuring efficient allocation and optimization in order to maximize ROI, drive traffic, and customers.
Prepare regular reports to communicate campaign performance, key findings, and recommendations to stakeholders
Stay on top of competitor advertising links and SEM best practices

All About You

You have a strong understanding of core B2B marketing tactics and measurement practices.
Are a results driven marketer with a passion or paid-media and you thrive in a fast-paced, collaborative and global organization
Proven experience in managing and optimizing paid media campaigns across platforms such as Google Ads, LinkedIn Ads, and working with DXPs and media providers.
In-depth knowledge of paid media platforms, advertising principles, and best practices.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Proficiency in data analysis tools and platforms, such as Google Analytics, Google Ads, Tableau or similar tools.
Excellent written and verbal communication skills.
Creative mindset with a keen eye for detail and design aesthetics.
Up-to-date with the latest industry trends and developments in paid media marketing.
Strong project management skills, highly detail-oriented and someone who prides themself in quality outputs.
You love to collaborate. You have experience working closely in cross-functional teams to develop new and innovative solutions.
You balance quantity and quality. You can manage many campaign priorities moving at once from individual team goals to external requests.
You have your finger on the pulse of emerging B2B content marketing trends and continually bring new ideas to the table to help engage our customers and prospects with our content.
You are comfortable working cross-functionally with other team leads to gain the knowledge needed to inform your strategies and report on wins and opportunities.
You have excellent communication skills. You’re able to effectively communicate strategies, measure, and report on progress to peers and leaders alike to gain buy-in and foster a culture of content throughout the organization.
You’re data and response-driven. You analyze the performance of past initiatives to improve future initiatives. You like to run experiments and test new ideas. You don’t determine what worked and what didn’t by instinct -- you have the metrics to prove it.
You’re a strategic thinker. You enjoy developing content strategies to drive traffic and conversions and are driven by data and insights.
You’re a great storyteller. You understand that content should be purposeful and succinct, even when dealing with complex subjects. You write clearly and effectively and avoid fluff and jargon. You can distill complex and technical concepts into material that a lay person can understand.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

Responsibilities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Pay Ranges

Boston, Massachusetts: $127,000 - $197,000 USD

Arlington, Virginia: $127,000 - $197,000 USD

New York City, New York: $132,000 - $205,000 USD

Identifier

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