Company

MasterCard

Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Growth Hacker Acquisition and Lifecycle, Advisors - Marketing

Advisors Client Services, Data & Services

Mastercard Data & Services provides cutting-edge data analysis and services to Fortune 500s, governments, and nonprofits to make multimillion-dollar business decisions and grow their organizations. Our Advisors Client Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors Client Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard

Roles and Responsibilities Client Impact

Lead the LCM performance desk, defining the operating strategy and aligning priorities, goals, trends etc.
Support the strategies and monitor the results of the operation
Define and prioritize development themes of each sprint with a focus on generating LCM results, especially on transactions, spending and consumer engagement
Make strategic decisions about the operation of performance desk in accordance with the business objectives
Plan AB tests and evaluate results
Propose and approve current/new digital communication formats, and new solutions/channels for media investment
Identify opportunities and propose improvements in operation and changes in campaigns focused on growth and CPA control.

Team Collaboration & Culture

Guide team through problem solving to business-focused solutions
Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels
Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital
Lead on-the-job training, coaching, and mentorship to both direct and outside team members

Basic Qualifications

Support the strategies and monitor the results of the operation, engage with the client POC to validate the strategy and present results
T-Shaped Marketer with deep knowledge on LCM, CRM, marketing automation (communication journey), promotional campaigns and data analytics (communication analysis, data base analysis).
Digital performance media (facebook, google, programmatic, SEM, SEO)
Define and prioritize the development themes of each sprint with a focus on generating LCM results, especially on transactions, spending and consumer engagement
Plan AB tests and evaluate results together with the desk team
Propose and approve current/new digital communication, and new solutions/channels and journeys for each step of the LCM

Preferred Qualifications

T-Shaped Marketer with deep knowledge on LCM, CRM, marketing automation (communication journey), promotional campaigns and data analytics (communication analysis, data base analysis).
Digital performance media (facebook, google, programmatic, SEM, SEO)
User experience and Analytics (media, web, app and CRO analysis)
Mid knowledge on branding, social, and content.
Experience coaching and leading teams across large, delivery and implementation of complex solutions and measuring impact on clients' business

New York Salary: $140k - $190k

Corporate Security Responsibility

Responsibilities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Identifier

af23806092be0dd8066caa2de6b6b377