Company

MasterCard

Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title And Summary

Director, Channel Marketing

Overview

Mastercard Data & Services encompasses Mastercard's offerings beyond the transaction, providing customers across industries and geographies with a tailored portfolio of solutions to address their business pain points.

Centered on data-driven technologies and innovation, these solutions include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn®, and data-driven information and risk management services. With compelling offerings for financial institutions, retailers, telecommunications organizations, travel companies and more, our solutions enable end-to-end problem solving and add value to our customers.

The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership content, as well as building and executing global and regional multi-channel campaigns. This includes creation of in-depth white papers and reports as well as blog posts, planning and execution of global and regional B2B events, digital campaign design and execution, local campaign implementation and optimization, creation of sales materials (such as product narratives, case studies), and leads management.

This role is specifically focused on growing and enabling our partner ecosystem globally by: establishing to- and through-partner marketing strategies; creating and curating relevant content; and, deploying campaigns in-market to drive Data & Services growth. This role will support efforts to attract new partners to grow the partner ecosystem as well as enable partners to grow the Data & Services pipeline.

Directors on the D&S Marketing team are focused on demonstrating the value proposition of Mastercard Data & Services and establishing credibility among prospective partners in priority industries and regions. Directors will also advise junior team members and become experts in the capabilities and value of Mastercard Data & Services solutions for channel partners working with banks, retailers, hotels, airlines, telcos and other segments. As a Director, you will serve as a strategic thought partner to business leaders within the organization to identify the marketing and sales strategies that will most effectively grow revenue within each business unit including Cyber, Platforms, Data Insight Solutions, Loyalty Solutions and other offerings.

Role

Establishes global channel marketing strategy and executes in-market campaigns including thought leadership and sales materials development, digital advertising campaigns, in-person and virtual events/ webinars and channel partner marketing support
Manages junior team members in task assignment and execution, prioritization, deliverable quality and career development
Develops partnership with key stakeholders to support planning and generation of leads and business wins for Mastercard channel partners team
Guides development of presentations and materials to support sales conversations
Measures past campaign performance and success, including developing desired specifications for campaign performance measurement and evaluation
Manages B2B Marketing budget for channels-related campaigns and projects to ensure that all campaigns, programs, and activities are within allocated budget and driving positive ROI
Manages relationships with third parties (e.g., partners, event venues, agencies, etc.) and provides any necessary clarifications

What makes the position great?

Opportunity to make a tangible impact at a successful organization like Mastercard
Ability to contribute to strategic decisions, such as how to position a solution or go after an industry
Collaboration with exceptional peers and senior leaders who are passionate about what they do
Gain experience communicating with senior business leaders
Flexibility to work on many new, challenging, and rapidly moving projects

All About You

7+ years of experience in B2B Services Channel marketing role in related industry
Experience leading teams across function and geography
Strong written and verbal communication skills
Highly motivated, self-directed, and hard-working professional with desire to own projects from start to finish
Inquisitive, with an aptitude for analytical and quantitative problem solving
Ability to solve business case questions and demonstrate business aptitude
Interest in both B2B sales and marketing; understanding of B2B marketing and business development strategies
Strong drive and interest in increasing responsibility, leadership, and professional growth
Excited to contribute to a growing, fast moving, and highly collaborative team with a ‘make-it-happen’ attitude
Full professional proficiency in English is required
Bachelor’s degree from leading university
Experience with Pardot and Salesforce.com are a plus

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

Responsibilities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Pay Ranges

Arlington, Virginia: $151,000 - $233,000 USD

Identifier

3629b053b27d78e2bd6e9d1879b4ed66