The Event Experience Manager is responsible for the direction, implementation and execution of enterprise-wide events, in concert with Sales Strategy and the Charitable Relations and Events team. This position fosters the organization's strategic initiatives, sales, marketing, customer and community experience goals and functions through targeted and focused community events. This role will report to the Director, Pillar Experience.
Additional Duties:
- Oversee the development, coordination and execution of business and community development events and activities in support of growth & brand strategies and respective lines of businesses.
- Partner with the Brand Strategies department on the development, coordination and execution of internal corporate recognition and rewards events.
- Consult with line of business leaders and recommend sales and prospecting strategies, as well as strategies and initiatives to improve operational efficiency, customer experience and loyalty.
- Function as troubleshooter and resource link for sales and service support throughout the organization.
- Act as a “Busey Brand Ambassador” – maintain design and integrity of corporate brand and culture internally and externally; perform Brand In Action Audits in corporate markets.
- Responsible for working with other departments across the organization to refine processes, policies and procedures in support of the customer experience, efficiency, brand integrity, and quality control.
- Implementation and execution of the customer experience, sales and service training, business development and community relations programs at Busey.
- In partnership with the Sales & Strategy team, all sales, navigate marketing and customer and community experience programs to effectively describe and promote the organization and its strategic initiatives and products.
WHAT YOU'LL BRING
Knowledge of:
- Strong written, oral communication and organizational skills
- Strong project management, business development, and organizational management and development skills
- Vendor relationship and contract management
Ability to:
- Identify areas of opportunity where community outreach and event planning would be most effective
- Execute events while maintaining tight control over budgeting and process
- Work independently and develop new procedures and approaches to problems as necessary; streamline processes, procedures and policies
- Analyze and solve problems based on a wide knowledge of many factors where application of advanced or technical concepts is required
- Maintain mental concentration and visual attention for variable lengths of time
- Perform duties and make decisions under frequent time pressures
- Flexibility to travel within Busey's markets including but not limited to: Illinois, Indiana, Missouri, and Florida.
EDUCATION AND TRAINING
- Bachelor’s degree in marketing, business administration or related field is preferred.
- Requires 5 or more year’s progressively responsible, multi-faceted sales, marketing and event planning experience.
Busey believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Equal Opportunity Employment is a priority for Busey and all qualified applicants will receive consideration regardless of race, color, religion, national origin, genetic information, sex (including pregnancy), age, sexual orientation, gender (including gender identity and expression), marital status, military status, veterans status, citizenship status, disability, order of protection or any other characteristic protected by applicable law or other non-merit based factors.